According to recent research, the global web hosting market is projected to reach $143.8 billion by 2020. The internet has become a primary source of information for many consumers looking to buy products and services. 95% of people perform a web search prior to making a purchase. This means, that young entrepreneurs that want to succeed in the world of business, should consider building a website and linking that website to social media accounts to gain exposure. Since the the internet has become ubiquitous, companies without an online presence are perceived as unprofessional. To stand above the crowd, you need a website. Before making your pick, here are 5 managed web hosting trends you should be aware of.
1. Managed web hosting keeps evolving
Due to the increased demand for advanced web technologies, such as website architecture and website design, web hosting services will continue to evolve next year. As more businesses migrate to the online scenario, providers may increase price packages for managed web hosting. However, things might go the other way round; meaning that more providers will emerge, and to be able to keep up the pace and stay competitive, they might actually have to drop the price and focus on providing excellent user experience to the average consumer.
2. Wide array of managed web hosting benefits
Increasingly more companies are going agile. They’re adopting the “do more with much less, and stay simple” mantra to eliminate tricky processes and center on excellent customer service to the consumer. Among some of the useful features a provider might adopt in 2018, we should mention:
- On-demand scalability
- Low cost maintenance
- Pay-as-you-use billing
- 24/7 technical support
3. Slow, but continued growth
Both web and app hosting as we know it will keep growing in 2018. It’s no secret that web hosting industry is going through a complete transformation. Increasingly more providers are aiming to attract consumers with unbeatable web hosting packages. Many will focus on providing a wider range of apps and platforms, as well as both managed and unmanaged services. Thanks to a newly digitized infrastructure, providers will focus on incorporating cloud computing into their business model.
4. Managed web hosting services are going modular
It seems that managed web hosting services are going modular. For example, too many customers are obliged to purchase packages that contain apps they don’t use. WordPress is just one example of web hosting provider that offer extra services with standard features that may not be of much help. That being said, providers are fighting to understand their audience better; and provide them with tailored solutions that they can actually use. It is a great tactic that might give them a competitive edge over the competition.
5. Targeting is gaining momentum
It’s nearly impossible for a web hosting company to provide top-tier services to all market segments. That’s because they can’t always know what their potential customers want; or what they truly need to succeed. However, by targeting their audience a bit better, they have a unique opportunity to sharpen and perfect their service and product offerings. The better they can narrow their marketing scope, the better the chances to give customers just what they need in terms of managed web hosting.
The key is to find your niche, and focus on improving it to make it scalable and become more competitive. Uniqueness in the web hosting niche attracts more customers, reduces churn, and increases revenue, both for the customer and for the web hosting company. It’s obvious why the traditional web hosting industry is shrinking; because not everyone is willing to change and adapt.
Consolidation has always been an efficient technique for companies and business across all niches and industries. For the average web hosting provider with resources, it’s an opportunity to expand their customer base, penetrate different markets, and upsell to existing customers. How will you apply these opportunities in 2018? To evolve in this industry, you need to become more adaptable. Hosting providers willing to become more open to selling OpenVZ VPS and other emerging trends are the only ones who stand a chance at standing out, increase revenue, and remain relevant.