When you’re running a business, you quickly learn that the customer is the most important part of the process. So they should be – after all, without them, there is no business to run. But it can be infamously difficult to keep all the people happy all the time. Everybody seems to want something different, and no two individuals are alike. So how is today’s business entrepreneur supposed to go about trying to please their customers? Well, while it’s true that everybody is different, it’s also true that most people can be swayed by similar tactics. If you’re wondering how to go about making your company the go-to service, then read on.
5 Ways to Delight Your Customers
Customer Service From The Start
When, in times past, you would get everything you needed from your local high street, you tended to know everyone pretty well. The consumer of yesteryear would be on first-name terms with the butcher, the baker, and anyone whose services they need. People still instinctively want that connection, even with massive global corporations. The trouble is, they rarely get it. So consider this something your business can do to go above and beyond expectations. Deliver friendly, efficient, first-name-terms service from the get-go. It is a sure-fire way of wowing your customers.
Leave No Problem Unsolved
One might think that this goes without saying, but how many of us have experienced this kind of treatment from a company? If you don’t solve your customer’s problems, you are effectively telling them that you don’t care. If you don’t care, why should they bother to give you their custom anymore? If a customer has an issue, deal with it as a priority – and retain the basics of politeness and apology. Fix the problem – and if you can’t, offer some form of remuneration.
Make It Easy
Nobody wants it to be a chore to use your service or to buy your product. Every step of the way, it should be smooth sailing. So many businesses forget to make the payment stage easy. If a customer is having trouble paying you – because of a dodgy website, for example – then it can be frustrating. When a customer is buying from you, it needs to be as smooth as possible. That is why you need to ensure that you are allowing them the option to pay however they like. In today’s world, it’s no good accepting cash, while not having Payline Data functionality. The customer needs to have as comfortable a ride as possible.
Ask Them For Feedback
You should be doing this with every single customer, at least while your business is relatively young. Asking the customer for feedback is fantastic on a number of levels. Firstly, it shows them that you genuinely care about their experience with the business. Secondly, you can collect valuable data relating to what your company could be doing better. This, in turn, will help to keep the next generation of customers happy.
Don’t Pester Them, But Don’t Ignore Them
People are more tuned into marketing ploys than you might think. That’s why so few people appreciate being pestered by a company who has already received their custom. So don’t go overboard, but do keep in touch to a limited degree. Keep your customers occasionally informed, and offer them discounts or special offers now and then. This way, you are sure to keep them coming back
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