For a website to be taken seriously, it needs to be made to look professional. Here are 6 ways you can do that!
1. Pay Attention to Your Mobile Site
It’s no use having a website that’s professional-looking on desktops and laptops if it looks terrible on mobile devices and tablets. You need to remember to pay as much attention to your mobile site as your ordinary one. The number of people using mobiles and tablets to browse the web is increasing all the time, so you can’t afford to ignore those browsers! You could also think about creating an app for mobile users.
2. Use a Simple & Clear Logo
Your logo should be ever present on your website. This will help cement the link between your website and your brand. So, you might want to think about redesigning your logo if you think it’s no longer effective. It should be simple, yet clear. The name of the brand and what you do should be clear, but it shouldn’t be too complicated either.
3. Make Text Easy to Read
Text is vital. The reason it’s there is to give people the information and the details they need about your business. So, if it’s not easy to read, you have a problem, and it needs to be fixed. Firstly, think about the font you use. Make sure it’s not hard to read, and that you use the same font throughout the website. You should also make sure that the colour is easy to read when placed on the colours of the background.
4. Use Contrast
One thing that’s really appealing to the eye is visual contrast. This is when you put together two or more elements that are in opposition to one another. It creates a striking and bold effect, that should help to catch the visitor’s eye when they first visit your website. You can do this pretty simply too. All you need to do is pick a colour scheme that offers contrast. You could use a black and white pattern for instance.
5. Speak to a Professional
Speaking to a website consultant might be a good idea if you’re struggling to put together a strong website. The fact of the matter is you have to talk to a professional if you really want to have a professional design. You could let them do all the work for you and then pay them for it. Or you could simply get some advice if and when you need it. And if you already have some design skills, you might not need help.
6. Don’t Let the Clutter Build
There’s nothing worse than a website that’s full of clutter. This isn’t what people want to see when they log onto a website. Having too much text and a messy layout simply makes the website look amateur, not professional at all. So, don’t let things get cluttered. When you want to add something to the homepage, you should take something else away. This will stop the page filling up with junk.
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