As a blogger, at some point during your blogging career you will have come across PR. Public Relations is what companies will do to reach out and sell more product by asking people to test or review it. Companies will send out PR packages to bloggers and influencers in the hope that they will share a positive review and influence their followers to buy the product.
Blogging and PR are one of those great matches because they both benefit from each other: the company benefits from advertising, and the blogger benefits from a cash sum or a free product. Many companies are now realising what a powerful tool blogging is for sharing opinion and marketing products online. Communication is the foundation of blogging, which is why promoting products this way is a powerful way to win sales for different companies. If you are struggling to know exactly what PR means and how you can get yourself involved, check out these Top tips from theprauthority.com
How do I connect with PR companies?
The first step to getting in touch with PR companies who you’d like to work with is to find their contact details. You will usually be able to Google PR companies in the area and find their contact details on the website. Another way you can contact PR teams is to follow them on social media. Fashion brands have PR team accounts such as @NewLookFashion and will reply to your tweets, or even a direct message. Brands will sometimes tweet out if they are on the hunt for bloggers to work with, so keep an eye for any tweets like this appearing in your feed.
When you finally find out how to contact your target PR company, you’ll need to write to them. Start your email off by talking about who you are and what your blog is about. Remember though, this isn’t an essay so should be kept brief and clear. Highlight any achievements and awards you have been nominated for, and also list a few brands you’ve worked with in the past to give them a sense of your professionalism.
Once you’ve done all that, talk about the brand. Tell them why you want to work with them, what sort of things are your favourite and the kind of post you plan to create for them. Don’t be worried about going overboard on your enthusiasm, just make sure that they know how much you love their brand and give them good reason to work with you. Most of the time if a brand says yes, they will give you 1 product to start off with and see how you cope.
Make sure that you set up a great blog post, work hard on the photography and share some social posts to go alongside it. If they see that you put the extra effort into your work, they will likely send you more things to try out. Working with brands is the main way bloggers can make money and create a career out of a hobby, so it is important to know how to tackle it.