Are you creative and curious to express your ideas, perceptions, suggestions, and recommendations? You are a self-made person with tons of energies who want to reach out to the skies, right? Well, you have started your own blog post site and attracted a good number of audiences. Getting likes, receiving encouraging comments, yes!! Surely it boosts your morale.
Or, you have invested heavy amounts for your site to be extremely striking and well responsive; appealed guest bloggers with zealous followers and are excited to bring new traffic to your site. Driving sales, increasing conversion rates and earning profits!! Simply Terrific!!
But wait, something wrong is happening!! The traffic of the readers to your blog posts seems to slow down. Your words wrapped in your inspired notions are not spreading. Your sales start to decline. Conversion rates have severely affected. Nobody is interested in buying your products or availing your services. What is going on?
If everything you are doing is perfectly fine, then this might lead us to the reply – oh my!! Your website performance sucks. Yes, dear, the speed of your website matters a lot and it needs to be excellent.
Continue to read to have a clear idea that why it is immensely important to have a fast website.
Why do you need to take care of the speed of your site?
We are living in the times where dilemma of being impatient has reached to the highest levels. People want quick and speedy responses. Likewise, surfacing on the internet, nobody wants to sit and watch the website spinning, and waiting for it to load. This makes you irritated, and you might prefer switching over.
On the other hand, it is always exciting to pack your website with loads of interesting content, pictures, and videos. For this, you definitely look for the webspace on the web server allocated by the web hosting companies who can facilitate your requirements fruitfully. But there is also one more thing you need to be sure about, and that is, does your site runs well for your visitors?
Websites that are quickly loaded receives tremendous appreciation from all the fronts. It offers more engagement, rapid conversion rates, and higher Google rankings. As speed has been added to the page ranking requirements by the Google, thus the performance does not only affect your visitors but also changes your search engine rankings. Fast loading website will improve your chance of getting ranked higher by the Google.
What is the fast loading time for a website?
Reviewing numerous factors, studies come up with the following conclusions:
- About 47% of the visitors/online shoppers expect the page to load within 2 sec. Thanks to the impatient bunch!!
- About 40% of the visitors will abandon your site if the page takes more than 3 seconds to load. Now that’s a pretty worse situation!! Imagine the amount of traffic you lose even before the page is loaded.
How your site speed impacts business success?
From the above discussion and the reviewed influences, you must have understood the significance of fast websites. Now let us move forward to get to know its impact on the business you are running.
— If your site pages are loaded quickly, it will appeal your customers. Otherwise, they might end up giving up and moving to another site. As a result, you will lose your business.
— Customer loyalty is the essence of any business. Having a great deal and satisfying experience will make your client return to you. But despite giving them the best you offer, if the customer have a bad experience with your website speed, it will leave a negative mark. Probably next time they do not want to get into this annoyance again and quit shopping from you.
— Word of mouth and customer recommendations not only brings you good business with the potential customers who already have positive views about your product in your mind but also cut cost on your marketing procedures as well. Thus, beginning with the best and maintaining your reputation, you always need to be on your toes. Therefore, keeping a good pace of your website will encourage people to buy and recommend too.
How to improve your website speed?
There are a number of techniques that can be used to have an ideal speed of your website. Let’s have a look at a few of them!!
1 – Most importantly go for the powerful web hosting that offers lightning fast web hosting packages for you. For instance, as WordPress now being one of the most popular platforms for website building, for the webspace you require, you need to count on the exceptional and fast WordPress hosting that will make your website faster, safer and better supported.
2 – Make sure that the applications you need to run on your site must be handled smoothly on the servers.
3 – Undoubtedly big graphics attracts visitors but too large can slow down the speed. Choose efficient image formats and use compression methods.
4 – Displaying ads is tempting!! However, one major cause of bounce rate is the slow loading ads. Figure out each to assess its effect on the speed of the site.
By the time we have reached down here, you must now be clear about the significance and the impact of the fast websites on your business. Good speed of your site will definitely have positive affect on your business, and this aspect will continue to grow with time. So, avoid mediocre web hosting, eliminate the irrelevant features and support that you truly need.