Does it feel as though blogger outreach opportunities are few and far between? When it comes to searching for bloggers out there, you might feel like it is an impossible mission. The truth of the matter is that it doesn’t have to be as difficult as you might imagine. There are thousands of bloggers out there who have an interest in PR and even sponsored posts. They key is tapping into the right communities and using your connections well.
Let’s face it, you have probably already tried Google. You may have searched for PR friendly blogs or something like that. While this easy method will get you a few results, there are better ways to get a wealth of people. If you want to boost your online presence, you need to get a knack for this skill. It will not be easy, but it will be worth your time. Once you have a community of bloggers, you can start to reach out to new clients and customers.
Here are four of the most incredible methods of finding blogger outreach opportunities.
1. Check out the comment section of blogs
Here is one thing that you may have overlooked – bloggers are community spirited. That is to say that they support one another. Once you have found one blog that is appropriate, you should never stop there. Scroll down to the bottom of the page and check out the comments section. You will see that the majority of the people who post comments have a blog themselves. It is likely that these bloggers know each other or even that they post about the same topic.
With just a little online stalking, you can find out all you need to know about these people. I found this pretty cool method from a post Fat Joe did on Blogger Outreach Hacks. I’ve tried it a few times myself, and I have to say that it works wonders for me. If you want to double (or even triple) the bloggers you deal with, this idea is sure to help. Once you have done some background research on each blogger, you can use them.
2. Search using a Blogger Directory
Did you know that there are Blogger Directories out there that you can use? Blogging Fusion, Blog Flux and Blogcatalog are all examples of these sites. Much of the time, these directories have different categories on them. That means that you will find them super easy to navigate when it comes down to it. In some cases, there are even some niche sub-categories as well, which could be a massive help too.
If you are looking for a niche blogger, you can find them on these sites. The pages tend to list bloggers that are happy to work with PR companies or independent businesses. That means that when you contact them, you are likely to get the answer you’re looking for as soon as possible.
3. Reach out to people on social media
Everyone knows that social media can help you with your business, but did you know you can use it for outreach too? As we have already mentioned, bloggers support one another. Often, this takes the form of having particular blogger groups or communities online. For example, you might find that there are Facebook Groups for bloggers in your area. Often, these groups have titles like ‘Blogger Opportunities’ or ‘Blogger Group.’ Of course, much of the time these groups are private, but you can request access from the admin person. Once you are in, you can post about your opportunity. You should get a massive amount of responses from people in the group.
4. Search for blogging communities
When you go on an official blog, you will often see that they have blogging awards or even badges. When you see these signs, it means that other people or companies think this blogger is authentic. In essence, the badge is a sign of trust. If you click on these buttons, it should take you to the main page of the community. There, you will find other bloggers who have the same badge or award. That means that you will have access to loads of bloggers who can help you.
Of course, everyone knows that finding legitimate people online can be hard. When you are new to blogger outreach, you might find it a little hard to understand. This guide should give you all the information you need to get you started. Try these methods for yourself and see how well they work.