Since the days of the launch of MySpace, which seems like many moons ago, social media has become a huge part of our personal and business lives. While many people use social media for communication, entertainment and fun, these platforms have now become an integral part of marketing strategies for many businesses looking to raise brand awareness, enhance online presence, and increase overall success levels.
There are many different social media platforms in use today, such as Facebook, Twitter, LinkedIn, and Pinterest. Over recent years, savvy businesses have been making the most of these platforms by using them to their advantage in a number of ways, enabling them to better engage with target audiences.
How social media is used effectively by businesses
There are various ways in which businesses now use social media to enhance their online presence and success levels. One of the things that many businesses do is to actually make use of their employees’ own social media circles by encouraging them to share content and information amongst their own friends and followers. Different employees use different social networking platforms so this gives businesses a chance of getting the word out via a variety of different portals without having to worry about investing time or money.
Providing audiences with access to exciting promotions is another way in which businesses make use of social media platforms. For instance, companies can provide details of discounts, special offers and promotions with ease by simply putting the details on popular social networking sites where they can be both see by followers and easily shared with others. An example of this is Spin Palace, which has used Facebook to provide details of how players can get great bonuses by heading to aud.SpinPalace.com casino games. Players can then enjoy access to a variety of slot and table games while enjoying generous bonuses.
Another company that uses Facebook is brain testing game Cranium, which tries to engage customer by posting Trivia questions on its account for visitors to try and increase interest in its games and polls. Pizza Hut is already a big name in the world of eateries. However, the company uses Twitter to try and make the brand more human and to encourage re-tweeting amongst followers by adding quirky posts and tweets.
Office supplies company Staples makes use of humour in order to engage its audience by posting funny office based stories. In addition, the company ensures that it responds to its tweets, which means that it also manages to use social networking to gain respect from customers and to easily deal with queries.
These are just some of the ways in which both smaller and large businesses are now making use of various social media sites in order to benefit themselves and their customers.