Let’s admit it, blogging is rather straightforward. Out of all the creative tasks that you can make a living from, writing is perhaps the most comfortable one that people are capable of because it’s totally fine to write in a conversational tone. The way you speak can easily be translated into text, and you can pretty much write about anything you want.
The difficulty in creating a successful blog isn’t so much in the writing itself, but in how you can draw readers in and keep them. Growing a blog is about more than just using clickbait articles or black hat SEO strategies. Artificial growth methods rarely work and even though they’re great temporary measures to draw attention to your blog, it’s important to develop content and use strategies that will keep your audience hooked.
Pick a Niche and Stick With It
Choose a niche that you personally identify with or else it will be incredibly difficult to make your blogging content stick. Pick something that you are knowledgeable about or something that you are passionate about. You don’t need to be an expert on the subject, but you do need to have your own personality and content that will make people stick around for the long term. If you don’t, then it will incredibly difficult to continue writing content about something you don’t actually enjoy. These tips from bloggingbasics101.com will give you a fantastic starting point to help you pick a blogging niche. You’re more likely to put extra effort into your articles if you blog about something you enjoy, and you’re less likely to run out of ideas or hit a creative block.
Utilise SEO Properly
There are two main types of SEO: black hat and white hat.
Black hat SEO refers to underhanded or aggressive methods to get highly ranked on search engines. Content that uses black hat SEO strategies is typically difficult or boring to read because they focus on pleasing algorithms that search engines use in order to rank highly. They stuff keywords into content, they spam blog content that isn’t enjoyable to read and it’s usually a short-term solution that could be blacklisted by search engines. These unethical methods are frowned upon and usually lead to poorly received blogs.
White hat SEO refers to techniques that are geared towards human audiences. This means there is less keyword stuffing (although keywords are still used) and there is a lot of research involved. White hat SEO can be accomplished with a lot of studying and trial and error, but it can also be done with the help of companies like ignitedigital.com that specialise in SEO. Content is formatted and written to be enjoyable for readers and it’s considered a long-term investment.
When comparing white and black hat SEO, white hat SEO is the superior method for making a blog stick. This is because the content is the focus, and with quality content comes repeat readers that will continue to read your content for a long time. This is the primary method of making your blog stick.