The Internet is flooded with information. This isn’t a new phenomenon, but the fact that the amount of information online is growing constantly should be emphasized. Now, the most obvious problem that Internet users are met with is the lack of quality information. It is all scattered online on different platforms and it can be seriously time-consuming to find a particular piece of data you’re in need of.
That is why content curation becomes important. In its basis, content curation is sorting out information, gathering it all in one place, arranging it in a certain order, and publishing and sharing your discoveries. Not only that being a curator can bring valuable content to a wide audience, but it can also be profitable.
Dig Up Unfamiliar Content
I’m sure you can relate to the fact that browsing online can sometimes feel like you’re in a maze. Looking for one piece of information should be simple enough. However, when dealing with differently ranked websites and sponsored content, this simple quest is becoming trickier with every passing day.
As a curator, you need to do the hard work here instead of your audience. For starters, and in order to get money out of content curation, you need to pay close attention to your content and make it valuable. Your audience will follow if you’re capable of delivering less known pieces of information to them.
Even when beginning your work, quality is matters. It will undoubtedly be challenging for you to find trustworthy sources, explore and utilize it to their full potential.
Mind Your Social Network Posts
Another important thing to learn is how to make your content appealing and shareable. Naturally, your platform needs to reach social networks – they are the cheapest and the most efficient way to gather the attention of a wider audience. For this reason, you need to know how to create posts which will wake up curiosity.
We have all seen tacky posts online and that is a great example of how not to do your job. An average Internet user can momentarily notice if a post is only there as clickbait, or there might be something more to it. Creating clickbait posts is definitely a wrong way to start your business.
Therefore, make sure that the posts you share are in accordance with the quality of your content, which is why we just mentioned above how important it is for you to gather less known pieces of information. So, build call to action headlines, insert a pinch of humor when possible, and be very up to the point when it comes to matching the title with the body of the article, for example. If you create misleading headlines, disappointed viewers won’t come back to your platform ever again.
Go with Affiliate Marketing
Many companies, no matter if they are startups or already developed businesses, offer affiliate programs. Content curation platforms are very fruitful platforms for this kind of business relationship. However, it is a necessity that you integrate products from the affiliate program you’re participating in subtly, with style and elegance.
For example, we all know how popular Valentine’s Day is. For this occasion, you can create different lists which are in the form of suggestions when it comes to gift ideas. That list of yours can consist of the usual choices– chocolates, flowers, jewelry – but it’s an excellent opportunity for you to implement products from affiliate programs to them as well. This way, your audience will be provided with rich and useful content, and you can make money out of it.
Start Creating Different Courses
Online courses are getting bigger and bigger. The reason why they are so popular lies in the fact that they are amazingly available; anyone, no matter their location or previous knowledge or experience, can attend an online course and get a certificate.
Considering the job description of a curator, you will be in touch with a lot of different pieces of information which is something you should use to your advantage. The process of building a course is quite simple – you need a quality cloud based learning management system that will let you create trainings courses which are profitable.
However, it’s vital for the future of your business to insist on quality when it comes to this matter, as well. Naturally, you need to attack social platforms and share your courses so that they can reach interested parties.
Build Your Brand
Like with any other kind of business, you need to make your brand name memorable. So make sure that, from the start, the name of your content curation platform is visible and that your audience can recognize each piece of your content. Insisting on quality content and giving your audience a name to remember it by is a certain way for the increment of your number of followers.
So, digging up valuable content and being very disciplined when it comes to sharing and forming your posts on social networks will give you a very nice start. Afterwards, you can go with a form of advertising, such as affiliate marketing, or test your luck in creating courses to cash in your knowledge.
Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & elearning authoring tools – currently associated with ProProfs.