When your customers are engaged with your content, your business is far more likely to convert that engagement into sales and far more likely to make those customers loyal. The hard part is getting customers to engage in the first place. It isn’t as easy as it used to be. Not long ago, businesses could choose who they engage with, now it’s the customer who’s in control. Your customers have to choose to engage with your content before you can start the process of keeping them interested. So, how … [Read more...] about Customer Engagement: How to Get It and Keep It