SEO is often seen as the holy grail of marketing for a business or really, any owner of a website. Using SEO, you can make sure that your website is found and viewed by the masses. That’s the promise you will often find on any site that offers an SEO service. It’s also the promise you’ll find if you searched SEO online right now. But actually, the situation is a tad more complex than that. There are no guarantees that an SEO campaign will work and get you the interest you need. In fact, we think there is a darker side of SEO that you need to know about. Otherwise, you could find yourself victim to it.
On the dark side of SEO, there are the scams. What this means is that there are hundreds of sites online offering SEO services to site owners such as yourself. Some will be the genuine article and will offer you a quality service. The cost you pay for this service will be determined by the amount of work your site needs. As well as this, you can be sure that their SEO service is not just running your site through a piece of software that can now be foiled by Google.
Then, there are other SEO services. They will make false promises, claiming they can guarantee a spot for your business on the first page. Unless your site is a sponsored result, not even Google can promise this. They might also tell you that you’ll get traffic overnight. Even SEO doesn’t work this quickly unless your brand is already known. Also, be wary if they don’t ask to see your site before quoting you a price. This is certainly evidence that they plan to use a programe rather than developers to build SEO on your site. Be aware of these scams and you will never fall victim to them.
What is an SEO attack? Well as you know SEO is used to boost your website’s ranking. What you may not know is that Google wants this process to be natural. It’s one of the reasons why an overnight boom in traffic probably isn’t a good thing. You’ll be slapped with a penalty and your search ranking will fall. Website owners know this, and that’s why some of them hire an SEO company to use black hat techniques to boost their competitor site. The internet is overloaded with unnatural SEO for that company. Google sees this and hits them with a penalty, causing their site to fail. It’s a nasty business, and if it happens to you, you’ll need to fight back. SEO agency White Chalk Road recommends getting a pro to help you manage a negative SEO attack.
Pandas And Penguins
The final part of the dark side of SEO is penalties. We’ve briefly mentioned this but let’s look at these in a little more detail. There are two types Google could hit you with. One is a panda and the other a penguin. One is received if your SEO is unnatural as we’ve previously discussed. The other is given if your site is of poor quality. Remember these words when building your website because they will serve you well.
Content Is King.