All businesses need a good website to sell their product or service. A good website can do lots of things. It can reveal a bit about your brand. It can give people the information they’re looking for. It can make you seem like a trustworthy business. However, sometimes websites lack in certain things. This means they won’t sell nearly as much as they could! Take a look at the points in this guide to sell more with your website:
A/B Test
Without A/B testing, you’ll never know which aspects of your site work and which don’t. You might be getting traffic and conversions, but are you getting as much as possible? Are you really utilizing your site in the best way? You can only find out when you A/B test! What is A/B testing? You basically send two versions of your site to each half of your audience. The key is to only make a small change to a version, such as a color, font size, or layout change. This way, you have a fair test. Then you see which version of your site is more successful when it comes to clicks, how long they stay on the site, and conversions. You continue making changes like this so you have the very best version of your site up and running at all times. It’s usually an on-going process, as things change online all the time!
Make Sure It’s Being Found
Having a practical site that looks great is fabulous, but you need to be sure that it’s being found. If your site isn’t being shown to the people actually looking for what you’re offering, you can’t expect to have much success. The only way you can make sure you site stands out in a sea of other sites and competitors, is with SEO. SEO optimizes your site for the search engines, making sure it’s ready to be found by your audience. SEO software is available to make the whole things easier. You could even hire an in house SEO specialist to make sure that all of your needs are tended to. SEO is an important part of any online marketing technique, so make sure you budget for it properly! You’ll read all kinds about it online. Some people say that it’s dying, but it will never die. It simply changes. Make sure you keep up with it.
Mobile Marketing
in 2017 Smartphones users are increased and big brands are also switching from basic marketing strategies to mobile-based marketing approaches in order to double their profits and have more sales. As per Qualcomm, around 29% of Americans say that their Smartphones are the very first and last thing they check every day.
Give Accurate Descriptions
Whether you’re selling services or products on your site, you need to give accurate descriptions. If you struggle with this yourself, outsource the work to a writer. They’ll be able to write with flair and character that’s bound to entice people to want to work with you. Make sure you’re not misleading anybody in any way, and that you are original in what you say. Any content on the site should be 100% original.
Take High Quality Photographs
Having high quality photographs on your website will make everything so much prettier. It’s more attractive for your potential customers to look at too. You can take these pictures yourself, or get a professional to take them for you. Whatever you do, make sure the pictures accurately represent what you can offer. If you do use stock pictures, make sure you do so legitimately and credit them. High quality images are essential for making a good impression!
Make Navigation Simple
If your site navigation isn’t simple enough, people won’t stay on your site for long. They’ll get frustrated and leave in just a few seconds! You can probably bet that they won’t come back again either. You need to make your navigation as simple as possible so people can find what they’re looking for with ease.
Include Contact Information
Sometimes, people just need a little reassurance before they decide to work with you or buy from you. Include your contact information so that they can give you a call or an email. Even if they don’t contact you, this can make them automatically trust you more. You could even have a live chat, allowing employees to answer questions in real time. Make sure you include a couple of different options so people can choose a way they feel most comfortable with.
Now you know exactly what you need to do if you want to sell more with your website. Your website can be a very powerful tool for your business, so make sure you make the most of it. Do you have any ideas of your own to share? Leave them in the comments section below.
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