We are living in the time where the inclusion of social conversation is ruling the entire society. No matter what the case may be, people would always be curious to know the reality behind the fabricated dramas. Now, some of behind the scene situations and actions on the social media channels turn out to be very fruitful especially when we take into consideration the customer connection side of our business.
Well, Sometimes even the well-established companies with an excellent product line, an admirable customer care service and outclass feedback can get bad and negative reviews at some point during their business. However, whatever the cause may be, justified or unjustified, companies have to be on toes all the time for their reputation management which is the heart core of the marketing strategies.
How does SEO relate to reputation management?
While we talk about the reputation management, building up a digital reputation is the need of the present era. Its significance cannot just be denied as the Google search outcomes for your name, and business is equivalent to your resume. And if you are into managing a website of your business then you must be well aware of the worth of Search Engine Optimization (SEO). SEO tactics are used to rank your site higher in the Google Search results. Google gathers and exhibits all the reviews in the results – both positive and negative. Thus, definitely, a negative review will have the negative impact on your business. So by keeping the reputation management in the queue of the primary considerations for running your business, your website ranking will progress.
Other than this, for staying in pace with your competitors, branding online is the key to success. Different techniques have been opted for this and among these procedures blog posts are gaining worldwide popularity with every passing minute. Promoting and flourishing via blogging means to have a good and well-reputed SEO posts. In this regard, WordPress is renowned for the real SEO benefits that come from a WordPress SEO Plugin.
By far the three most prevalent options of SEO Plugins for WordPress are Yoast SEO (formerly known as WordPress SEO by Yoast), DELUCKS SEO Plugin and All-in-One SEO Pack. All three of them works out miraculously at making WordPress websites search engine friendly.
Yoast SEO Plugin Features:
The dashboard offers you to take the plugin tour to find out some elementary informative material. It allows you to reset the settings to default or verify your site for Alexa, Bing, Google Webmaster tools or Pinterest.
- Titles & Meta tabs enable you to edit Meta tags for your homepage, posts, and custom posts.
- Social tab helps you in integrating your site with Facebook, Twitter or Google.
- Permalinks tab manages your permalink settings.
- Internal links manage the anchor text.
- RSS feature of the Yoast is capable of adding up the content to your RSS automatically, Thus accommodating the links at the back of your blog posts. It helps search engines to identify you as the source of the content.
- Import and Export tabs easily import all the data with a simple click.
- Edit files comprise the links that you want to be blocked from search engines’ results. Moreover, it is helpful in editing your robots.tx file.
- Multiple focus keywords optimize your post for more than one focus keyword.
- Internal linking permits you to add related links to other articles from within the post editor.
DELUCKS SEO Plugin Features:
Meta Data: Set up and optimizes Meta data in every page of your website. Choose the best keyword, Title tag, Permalink and description. (This plugin is optimized for WPML).
Sitemap: With this module you can create and auto-update sitemap, image sitemap, video sitemap and Google News sitemap. You know that sitemap helps to index your site better in search engines.
Statistics: With help if this plugin you can add Google Analytics or other tracking codes to monitor the traffic. After all we all need to know about site visitors, their devices and demographics to better understand how our site is working and how can we improve it.
URL Optimization: In this module you can optimizes URLs by defining stopwords and they will be removed from future permalinks. You can also secure your WordPress site via SSL support. In 2017 SSL is important Google ranking factor.
Breadcrumbs: Site structure is the most important part of SEO. You can have navigation paths displayed on all your site pages. Breadcrumbs help users and search engines to more easily navigate the hierarchy of your content.
Microdata: Information such as event information, contact data or videos is also shown in the Google search results (serps) next to the metadata in your website snippet (i.e. preview). You can easily structure this microdata according to the Schema.org standard with this plugin.
Link Module: This allows you to optimize outgoing links to improve surfing and your link juice. Wit the help if this module another domain links will be opened in new window even you can nofollow them. By doing this you no longer have to worry about outgoing link optimization.
Rating System: Allow visitors to rate your contents or products which make your information more trustworthy. With just one click you can link your rating system with the WordPress comments to offer article, performance, or product ratings similar to those on Amazon, Zalando, or eBay. This is something very special which no other SEO plugin has included.
Text optimization: The module for the text optimization includes what is called a WDF*IDF analysis. This analysis helps you to optimize your article texts down to the last word. After a competitive analysis, it recommends keywords should also appear in your text so that Google will rate your texts as being even more relevant. This plugin offers you shortcodes, to create responsive content. You can hide or display parts of information for mobile or desktop users, to adapt the information length to the user behavior on the specific device.
Social SEO: This plugin provide you the facility of inserting lots of sharing buttons like Facebook, Twitter, Google, Whatsapp buttons. Official sharing plugins from Twitter, Facebook and Google can slow down your site. But this plugins offers very fast loading buttons.
All In One SEO Pack Features:
- The General Settings tab is the place where all main settings are configured.
- Performance allows you to view the technical parameters of your system like memory limit and active plugins.
- Feature Manager offers extra functions that can be activated and deactivated.
- Social Meta menu is the place where your social media settings are shaped.
- Robots.txt Editor let you edit the robots.txt file from the backend.
- File Editor manually edits both robots.txt and .htaccess.
- Import and export settings easily share your configuration with other sites.
- Bad Bot Blocker prevents bad search spiders from slowing down your site.
Free Vs. Paid SEO Plugins:
Numerous plugins are very difficult to use and take considerable time to setup. You need to understand each feature deeply to operate it successfully. If a plugin that you are using is a free one and it lacks the required level of documentation and support, then you are only left with general support forums for help. Getting such a plugin would involve a huge cost, in terms of the time spent on it.
Paid plugins primarily bring in reliability and durability to the table. You will have a support team who will going to actively works on the issues reported by you and will keep the plugin updated. Your precious time is saved via constant enhancements, and you stay protected from the hassle of monitoring the plugins on your site.
Yoast SEO, DELUCKS SEO Plugin and All in One SEO Pack; Who Wins?
While the three plugins essentially do the same thing, thus, it is a bit challenging to compare the three evenly. However, if compared, then Delucks SEO Plugin is the perfect that comes right out of the box and can be used by anybody with beginner knowledge. It is readily accessible to any user.
On the other hand, Yoast and All in one SEO Pack offer you a broad range of features, but at times it is nearly impossible to control their features without any real knowledge on the subject. Please note that Yoast just checks formats and counts sentence lengths for copy text optimization. But this is just beginner level and doesn’t improve relevance. Instead, Delucks SEO plugin has a (professional) WDF*IDF optimization included, which helps to optimize contents down to the last word.
Thus, we can quite clearly conclude that if you are new to the term “Search Engine Optimization (SEO)” then Delucks SEO Plugin is the right choice for you to get started and implement the SEO impression on your website.