Everyone wants to make their website more profitable. But making money from your website is never easy. Here are some ideas to help you out.
If you get into contact with companies that produce items that are relevant to the theme of your blog, they might allow you to review their products. Some companies will pay you to do this if you give them a decent level of exposure for their brand and product. And you will get stuff for free too!
There are some downsides to this. For example, some businesses will demand a positive review for their product. And if you say negative things, they probably won’t want to work with you again in the future. So, think very carefully about it before you make your final decision.
Offer Premium Content
Paywalls are walls that are put up on your website blocking certain articles. Visitors can then pay a small subscription fee to gain access to that content. This premium content should offer them something that’s worth paying for. If it’s not that good, people will simply cancel the subscription that they had.
You shouldn’t try to restrict access to all the content on your website though. You could create a member’s only section of the website that’s separate from the normal, everyday content of the website that every can read.
Running workshops is something that is done in the real world, away from your website. But it can still be linked to your website, as well as publicized on it. You should think about what people will learn by attending a workshop run by you. It could be related to the theme of your website, or it could be about how to run a website successfully.
You will make money from the tickets you sell, and you can also encourage people to book to attend follow-up workshops. As long as you have something interesting to talk about and a lesson to teach people, these workshops should be a big success and a good way to make money.
For websites with a particular identity and brand, selling merchandise can raise a lot of money. If you’ve managed to build a community around your website, people will probably be willing to buy merchandise from you. You could sell simple items like t-shirts, jackets, caps and keyrings.
To make a success of this endeavor, you will need to set up a functioning online shop. This should be integrated into your current website if possible. It also needs to be very secure because customers will be entering their financial information, so it’s your responsibility to keep that information safe.
Ask for Donations
If you simply want to raise enough money to be for the hosting and running of your website, you should think about asking for donations on your website. People will be happy to give you some money if they enjoy what you produce. As long as you’re honest and transparent about what the money will be spent on, you shouldn’t have a problem.
This is only really possible if you have a loyal following on your website though. People will only be willing to spend their cash on your website if they feel like it offers them something that they can’t get anywhere else. If you do have that kind of loyalty, you might be able to sustain the website via donations.
Write a Book
If your website tackles a particular subject, you could think about publishing a book on that subject. This is something that many website owners have managed to do. First of all they set up the website, publish articles on a particular issue, and then they try to find a publisher that will allow them to publish a book.
This is a big task though. You should only take on the challenge if you’re really passionate about the subject you write about. Otherwise, you’ll get bored of writing about it, and the finished product probably won’t be very good. But if it’s something you really want to do, it’s a great way to make money.
Create an Offline Community
Running a website doesn’t have to mean that you don’t get together with your audience in the real world. By organizing events or conferences in the real world, you’ll be able to monetize your website effectively. If you put on a conference, organized some speakers and sold tickets, you could make a lot of cash.
This is something that takes a lot of work and organization if you want to get it all right though. But the money you could make is enough to make it worth giving a try. If you think you can attract vast numbers of people, give it a shot and see how many people turn up.
Sell Advertising Space
This is the most common way to make money from your website. There are lots of different types of online advertising that you can take advantage of. But try to avoid the temptation to overwhelm your website with adverts because people don’t like to be confronted with endless adverts when they’re on a website.
Once you have advertising in place, you will need to attract as many people to the website as possible. The more traffic you have coming to the website, the more money you will make from advertisers. Becoming familiar with SEO techniques is the best way to increase traffic to your website.
Sell Your Website
When you get bored of your website or you don’t think you can take it any further, it might be time to think about selling it. This is something that can raise a huge amount of money for you as an individual. The website will then be taken on and carried forward by someone else who wants to make money from it.
You will never be able to go back and run the website again once it’s been sold though. So, you need to think very carefully about this decision. The more popular the website is at the time of selling it, the more money you will be able to demand for it from the buyer.