Greetings!! Radar welcomes you at the podium that offers one of the most astounding technologies dubbed as location-awareness which addresses your mobile applications and is presently gaining massive popularity all across the globe.
Location-awareness is creating a great hype among App developers nowadays. It is basically a technology that encompasses sensors and methods for detecting or calculating a geographical position of a mobile device and delivers it to another person or any application.
As mobile applications are becoming the essence of present times, app developers are putting in the great amount of efforts to come up with something miraculous each time. Therefore, Radar has stepped in to facilitate the app developers by integrating location awareness technology to the forthcoming mobile applications.
What is Radar and how it will assist you?
Radar is a location platform that facilitates app developers to add location context and tracking to various mobile applications with simple a few lines of code.
Radar provides toolkits referred to as a software development kits or ‘SDKs’ for both iOS and Android smart devices. These toolkits enhance the capabilities of adding code lines to the applications. Moreover, Radar is quick and works proficiently to build up these capabilities within a few hours. On the other hand, if you take a start from scratch, it may take weeks or months to develop.
What Radar has to offer to its clients?
Radar mainly deals in three products;
Let’s examine them one by one.
A Geofence can be virtual perimeter that you can draw around any location on a map, and then target customers who enter that location. It is generally for larger areas where you want to know if someone is walking by your store, by a competitor’s, or coming into a particular area. Geofences can be marked as circles or polygons, and they might represent stores, neighborhoods, or other regions depending on the way you want it to be used.
So, with ‘Geofencing,’ Radar will tell you when a user enters custom regions and when do they exit. Moreover, cross-platform support for unlimited Geofences, polygon Geofences, and stop detection conveniences, Radar is a powerful choice for developing the application.
How about observing behaviors and movements and applying those insights to become much smarter and responsive?
Upon turning on ‘Insights,’ Radar can learn a user’s approximate home and work locations and tell you when a user is at home, at work, or be traveling.
Lastly, we have a feature called ‘Places’. Radar is capable of letting you know when a user is at a particular place, a chain (e.g., Starbucks), or a category (e.g., airport), even if you haven’t set up a Geofence for that place. Furthermore, Radar is integrated with Facebook Places, the same place database that powers Facebook and Instagram, with over 140M places worldwide. Terrific!! Isn’t it?
How Radar can be useful?
So, what’s best it can bring to the mobile applications? Let’s have a look!!
- Retail customers can quickly find the nearest store location.
- Compiling relevant details about a person’s purchasing history, how about sending push notifications, allowing earning points which can be exchanged for discounts at a certain shop.
- Mapping and directions can easily come to rescue.
- Helpful in locating your friends and also provide navigational help to find them.
- Being incorporated into the delivery applications, it will let you keep track of the delivery drivers.
- Positioning your vehicle in relation to the hazards on the road, it provides all the appropriate information.
- Let you know about all the nearby restaurants, including their menus, photos, and reviews.
- In case of workforce management, companies that employ individuals out in the field or at multiple locations, employees can check in at a location using their mobile devices.
Well, these were just a few of the examples. For its best utilization, Radar offers the best of the services that undoubtedly boost your businesses as well as change your lifestyle. Radar is now performing at their finest level in many applications, including Warby Parker, Via, SeatGeek, Chick-fil-A, and Raise. Now, that’s a great achievement!!!
Reviewing the present scenario, Radar strongly believes that location awareness is the next big thing which is going to rule mobile applications and will deliver a pleasing experience for all the smartphone users.
Numerous companies in the location space are ad tech companies, like Foursquare and Factual. But Radar’s priority is to help developers build great location-aware product experiences, and also permits to collect and store location data in a privacy-sensitive way.
Gathering and assembling data is relatively easy for developers, but in order to give more personalized services to users, Radar’s location-based software development toolkit works the best which allow having a deep knowledge of consumer’s behavior and location. This way app can be equipped with exciting features and offer unique facilities to your users. Moreover, it will help mobile developers drive user engagement and ultimately generate hefty revenues.