Creating an e-commerce website from the ground up isn’t an easy task, and rather it can be overwhelming and challenging. There are several issues associated with an e-commerce site that you’ll need to handle, ranging from website design, product management and more.
Suffice to say, in case you lack money or don’t have a large team, the greater are the chances that you’ll busy worrying about prioritizing your tasks than actually focusing on building a great e-commerce site with available resources.
Here in this post, I’ll be talking about some of the most common and important factors you should consider to ensure your website success. But, before that let us understand why you should select WordPress for building an e-commerce site.
Why You Should Choose WordPress as Your Ecommerce Platform?
Establishing a strong foundation is the key to making your e-commerce website successful. Selecting the right platform is the foremost step that you’ll have to focus on when laying down the foundation of your e-commerce site. You can plenty of great platforms to choose from like Magento, WordPress, Drupal, Shopify, etc.
Possibly, you’ll consider using Magento for putting up your e-commerce site. Given the fact that Magento was built primarily for building e-commerce solutions, undoubtedly, it is the most suitable choice for building an online storefront. However, Magento might not always prove a worthy option for setting up an e-shop. Especially, when you need to create a simple e-shop with limited products. This is where the WordPress CMS comes in handy.
WordPress comes packed with plenty of beautiful e-commerce templates and plugins that help in designing an online storefront with eCommerce features, in no time.
Factors to Consider When Building WordPress E-Commerce Site
1. Pick an E-commerce Theme and Plugins
Once you’ve selected your e-commerce platform, next you should focus on choosing the right template and e-commerce plugins for your e-shop. When picking a theme, make sure to choose one with minimal design and responsive design. Also, ascertain that your theme is compatible with e-commerce plugins that you want to install.
There are thousands of plugins online, of course, you can’t install all of those plugins. Rather search for the ones that helps add e-commerce features essential for your e-shop such as the ones that help keep a track on sales performance and others. Also, you can install plugins that provide the full functionality of an e-commerce website such as WooCommerce.
2. Add Relevant Website Content and Keep It Updated
While it’s true that e-commerce site does not require displaying lots of information concerning your business like a standard website, but you can’t the fact that you’ll have to provide useful information about your product offerings. Simply put, make sure to display useful and up-to-date data that provide users with a clear and detailed view regarding your products.
When writing product descriptions, remember avoid adding too much text, instead focus on using catchy headlines and text that help provide viewers with enough information about a product. Also, add lively images as they help inspire users to take a purchase decision.
3. Keep the Checkout Process Simple and Precise
According to a survey conducted by “The Big Picture”, it was concluded that 11 percent of buyers abandon the shopping cart due to complicated checkout process. And so, it is very important that your e-commerce checkout process should be simple and precise. To do so, avoid too many fields than actually required in your checkout process. Luckily, there are several brilliant WordPress plugins that help simplify the checkout process such as WooCommerce Direct Checkout, WordPress Simple Paypal Shopping Cart and WooCommerce – excelling eCommerce to name a few important ones.
In fact, it will be great if you’ll provide some form of walk-through to help your (first-time) customers understand the steps they need to follow to complete the checkout process effectively.
A Few Other Considerations:
- Your website navigation and structure must be concise and free from clutter.
- If you’re offering too many products, then make sure to categorize your product offerings.
- Add call-to-action (CTA) buttons that could convince your website visitors to take some desired action.
Have you been planning on building a WordPress powered e-commerce site? Well, then above are some crucial factors that you should take into consideration, as they’ll help in turning your e-commerce website into a successful venture.
Samuel Dawson is a complete professional in Designs2html Ltd. He has been involved in the process of html to WordPress conversion with e-commerce building and website development. He has shared a nice article above on how you can build a website related to e-commerce in WordPress.