To the majority of blogs, a press release is not something that they will try and incorporate into their SEO strategy. And, why would they? Marketing and SEO are all about the new age methods that can bring you instant success. Press releases are old and outdated.
That is the thinking, but on reflection it turns out that it is the thinking that is old and outdated. Press releases in 2015 are just as important to marketing as any other method, and here’s why.
Press releases are big news when they are hot off the press. Consumers and media outlets love to get their hands on press releases and see what they have to offer. Then, they love to take a look at the product or service that the press release is advertising and make up their mind. Within minutes, a whole host of people has been exposed to your site or your blog. And, when it hits the local newspapers or social media sites, that exposure will only increase.
The knock-on effect of instant exposure is more traffic to your blog. When people see a press release, they tend to check it out to see what the fuss is about. If that curiosity takes them to your site, that is one more person that has visited your blog who wouldn’t have done otherwise. And, because a press release service is incredibly effective, it will divert more than one person your way.
And More Sales
The relationship between traffic and sales is simple. The more traffic you have, the more sales you are likely to make. It is not hard to see why because a bigger customer bases gives you a bigger opportunity of persuading visitors to make a sale. A press release won’t directly convert them or stop them from ‘bouncing’, but it does have an indirect effect. Without the press release, you wouldn’t have the opportunity to convert your higher traffic levels in the first place. The rest is up to you, so make sure your site is e-commerce ready and points browsers in the right direction.
An online version of your press release can incorporate keywords that are searchable on your site. Make sure that all your relevant keywords are in the text, and stick to the same principles as you would for normal SEO. That means no keyword stuffing as it makes it look unnatural and out of place.
Builds A Brand
The above do one thing: add to your brand. Building a brand is not easy work, which is why you should use as many methods as possible. Over time, a well -constructed PR campaign will help brand you and your company in whichever category that you decide. It takes a long time and a lot of effort, but it is well worth the time and the effort in the finish.
Anyone who tells you that a press release cannot help your blog does not understand marketing. They are as important as any other method in 2015 because they still work.